One of the biggest mistakes that an entrepreneur or business owner can make is to focus only on acquiring new customers without taking care of existing ones. Customers already acquired and who have already purchased your product or service have an incredible value that must be taken care of, nurtured and above all valued.
Here the CRM runs to the rescue of companies! CRM, customer relationship management, brings together all those activities useful for managing the relationship with your customers by building their loyalty.
The functions offered by a CRM are both commercial and communicative in nature, towards not only customers but also suppliers and all company collaborators. We suggest 10 advantages that will convince you to use a CRM:
Efficient contact management: order the contact list in a single, organized and updated registry. All information will be kept in a centralized archive. All team members will be able to access it whenever they need.
All the history in a single dashboard: all the history of the activities that took place between the company and the customer will be visible in a single intuitive and easy to consult dashboard. By activity we mean emails exchanged, meetings and phone calls, products purchased, interests expressed, turnover, site visits, purchases. Pretty much everything!
Improvement of workflows: optimize workflows, communication between different departments and optimize information flows.
Segment the market: having a clear understanding of your target and how it is divided will facilitate all marketing and product/service sales operations. Having all the information in one place will allow you to have a clear view of your market and your audience for targeted communication activities. All team members can help improve the information within the company database and the latter will be at your fingertips wherever you are. Your database, therefore, will improve day by day.
Save time: With the ability to automate many less valuable tasks, you'll save time and resources that you can use for more important tasks.
The entire sales network under control: the CRM will support you throughout the negotiation, from opening to signing, after-sales, cross-selling and up-selling.
After-sales support: the after-sales phase is just as important as the pre-sales one, indeed sometimes it is much more difficult to manage. With CRM, complaints, returns, questions or reports can be efficiently mapped and managed thus improving customer satisfaction. Thanks to the recording of everything that happens in this phase, you will have the possibility to consult a detailed report useful for optimizing each internal process.
Reporting: as also mentioned in the previous point, having the statistics that describe your company's performance at hand allows you to improve every day.
Your office anywhere: the CRM can be integrated with your management system and with many other software you usually use for work. You can download the appropriate app on your phone and tablet so you can access information even when you're not physically in the office.
Increase the internal flow of info: connect multiple company departments by managing access, you can give access to administrative, commercial or marketing personnel.